COROS reached out to us to help launch and promote their new class-leading APEX 2 Pro GPS Watch, a jack of all trades activity tracker with a mountain and endurance focus. Our task was to craft creative, educational content featuring the watch and its new navigational software, as part of a broader narrative tied to the impact and spiritual nature of running. We’ve been working with the brand since their early days, so launching a marquee product was an opportunity we were thrilled to tackle.

The goal: Create exciting and educational content for the new APEX 2 Pro and COROS navigation ecosystem, specifically the new Route Planning navigation feature. We were tasked with showcasing the COROS navigation tools and various real-world scenarios, such as deviating from the route and how COROS keeps you from getting lost in the mountains.

We got to work drafting up a storyboard for the longer-form piece, and coordinated with two local athletes, Hannah Allgood and Marquis Bowden. Both runners have incredible stories behind their paths to professional running – Hannah on the mountain side, and Marquis on the personal side. We focused on harnessing their achievements and personal journeys, while keeping the entire campaign COROS-centric, blending a human element with the impressive technology behind the new hardware/software combo presented by the APEX 2. 

The 1-minute commercial featured a custom voiceover script, with a nod towards Marquis’ unique path, starting in inner city Los Angeles and following his dreams to Boulder, Colorado, where he committed himself to becoming a professional runner and qualifying for the US Olympic Marathon Trials. The script was designed to tie in neatly with COROS’ adventurous and pioneering brand spirit, always pushing forward into the frontier of wearable technology.